Offline Marketing
We’ve undertaken a wide range of advertising placements, sponsorships, and innovative marketing solutions for our clients. These have been delivered across multiple countries using airplanes, taxis, buses, billboards, and more.
Our offline marketing services include:
- Brand partnerships, collaborations & sponsorships
- OOH advertising (Radio, billboards, digital signage)
- Television advertising
- Direct mail campaigns
- Loyalty programs
What is Offline Marketing
Offline marketing is simply any form of advertising that does not use the internet. In our current age of technological advancement, online marketing has taken over and is the forefront of businesses attention. However, that is not to say that offline marketing is any less useful than times gone by. In fact, offline marketing is still seen as a massively vital tool for any business looking to spread their influence. Some classic examples of offline marketing would be billboards, posters, TV & radio ads, digital signage and brand partnerships. These marketing tools are backed up by a history of success and they still have just as much pulling power as online marketing. Any offline marketing work would be left in the hands of a specific department of the marketing team. Usually there would be dedicated teams specifically working on offline material, as it comes with its own intricacies and areas of expertise. The way you market offline in comparison to online can be very different which is why it is imperative to have a committed team of industry experts to cover all areas of knowledge.
Why is Offline Marketing important
As aforementioned, the rise of the internet over the last 25 years has steered many businesses into mainly concentrating on online marketing. The idea of being able to reach an endless amount of people with ease is of course appealing, but that does not mean the power of traditional offline marketing should be forgotten about. Marketing existed long before the internet and there is a reason why these traditional formats are still used today. Success of the likes of TV ads or billboards can be seen throughout history and they provide a reach that is different to that of online marketing. It is vitally important to remain invested in building your offline marketing strategies and not letting them fall down the ladder of importance. No matter how much you put into online advertising, the reach and effectiveness of traditional offline marketing will always prevail. Any business looking for consistent growth and success in marketing must make sure they have specific teams to cover all areas as marketing today is such a broad spectrum.
How Offline Marketing can help your business
Offline marketing can benefit your business in a number of ways, with the overall goal being to drive traffic to your business. The one main advantage that offline marketing has over online is the tradition and history. Formats like TV ads or billboards are ingrained into our society. People of all generations are aware of these things and that means your business is reaching a wider audience. Online marketing may be seen on a larger scale, but there are still people who do not use or take in any online marketing. So that means without utilising offline marketing strategies too, you are not reaching your full potential. Reports also suggest that offline marketing leads to a more loyal customer base as it feels more personal and tailored than online formats. The overall goal is to be seen by as many people as possible and any business combining the strategies of offline and online marketing will be far more likely to succeed in the long run.
