About GIMO:
Global Interactive Marketing Online (GIMO) Global Interactive Marketing Online (GIMO) is a London based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
About Netbet Brand:
Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products.
With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands.
NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Mexico, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service. Should you need any help or advice about betting, our customer support services are available to answer your questions via email, chat, and phone.
The Role:
We are looking for a strategic thinker, passionate about the customer lifecycle to join as our new Sport CRM Manager, who will lead the strategy and execution of CRM campaigns for our French market. This is a great opportunity for someone to prioritize customer focus and proactively look for ways to improve the user experience. Aim to ensure that CRM strategies are in line with the company’s objectives, while working closely with relevant departments to ensure that all campaigns perform best.
Duties and Responsibilities:
- Create strategies for conversion, retention, and reactivation for our Sportsbook product for the French market as well as the execution of CRM campaigns.
- You are a long-term planner that stands out for the study of the different customer segments, life cycle and user experience, to optimize the user experience to achieve a longer life cycle and increase ROI.
- Improving the customer experience is key, this is possible by monitoring segmented and targeted CRM campaigns, measuring ROI, prioritizing resources, optimizing costs, and enabling continuous improvement in customer conversion, retention, and reactivation. This is only possible when we work together as a team, and you will be in touch with most departments, from development, design, customer support, BI, and more.
- Data will be your right hand, giving you visibility into KPIs with a focus on customer activity, retention, and value, allowing you to constantly evaluate and improve customer segmentation. It will also help when conducting market research to follow trends within the sports betting industry in which we find ourselves.
- We expect you to also ensure that the CRM systems used meet our objectives and present the necessary solutions, working on tasks and projects ad hoc, such as implementing new tools to optimize our campaigns.
- Monitor and test the user experience, to ensure that the product and campaigns are working in an optimum way and adapt to local demands. Finding errors, reporting them, and following up with the responsible areas is part of improving the user experience and reaching the objectives proposed by the company.
- Provide analysis of the competition, generating insights and sharing them with the other areas and within the team.
Person Specifications:
- Native French speaker with advanced command of spoken and written English.
- We are looking for a customer-centric person with a strong CRM background ideally within sportsbook/ iGaming/ Online casino Industry, more precisely the French market, who uses campaign management and marketing tools via email, SMS, push, among others, to improve the customer experience.
- Being highly analytical and commercially aware, as well as data-driven, is what will allow you to get positive results within this function.
- We are looking for a person with experience in the French gambling landscape and in similar roles focused on sports betting.
- Knowledge in sports is an exclusive requirement.
- Experience in e-gambling / have an interest in casino is valued.
- Educated at a grade level and/or equivalent to a minimum of 3 years of experience, ideally working in marketing.
- Soft skills to work in a team and also autonomously.
- Ability to work in a multicultural space and ability to adapt to the company culture and its way of working.
We offer an excellent benefits package which contains many features.
“NetBet is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.”