About Us
TheStory
Global Interactive Marketing Online (GIMO) is a leading independent marketing agency and software developer within the iGaming industry.
We combine extensive industry knowledge and experience to deliver performance across a wide range of services for some of the world's most established gambling brands.
Our ‘Customer First’ philosophy is the force behind our award-winning culture. Based all around the world, we work as close extensions of our clients’ teams to provide seamless integrated creative and operational services for brands including NetBet, Casino777, Bet777, betFIRST, and Livepartners.
Timeline
A few key dates
2022
2022
2022
Employees : 193
GIMO continued to expand in 2022, and NetBet has now launched in Mexico and Brazil, marking a historic moment in LATAM operations. While growth is a key objective, the company has also looked inwards to ensure its offering is of the highest standard. This is highlighted by the adoption of Sportify, which provides front-end control over the sport product.
Our growth was recognised industry-wide, with GIMO receiving a Great Place to Work UK, Great Place to Work in Tech, and UK’s Best Workplaces for Women award. These showcase the work put in to maintain a culture that is as welcoming as possible.
GIMO strives to achieve more in marketing, and the progress made in PPC and SEO was deserving of the Best Use of Search Gaming title. Another success is the marketing of our client NetBet, whose logo was displayed on advertising boards for a Premier League match between Leicester and Liverpool.
GIMO continued to expand in 2022, and NetBet has now launched in Mexico and Brazil, marking a historic moment in LATAM operations. While growth is a key objective, the company has also looked inwards to ensure its offering is of the highest standard. This is highlighted by the adoption of Sportify, which provides front-end control over the sport product.
Our growth was recognised industry-wide, with GIMO receiving a Great Place to Work UK, Great Place to Work in Tech, and UK’s Best Workplaces for Women award. These showcase the work put in to maintain a culture that is as welcoming as possible.
GIMO strives to achieve more in marketing, and the progress made in PPC and SEO was deserving of the Best Use of Search Gaming title. Another success is the marketing of our client NetBet, whose logo was displayed on advertising boards for a Premier League match between Leicester and Liverpool.
2021
2021
2021
Employees : 189
GIMO scooped up a deserved Silver Award in the Employee-Centric Company category at the Employee Experience Awards, making the final in two other categories, including Best Company to Work For and Employee Reward and Recognition.
The company continued that success by seeing one of their clients, NetBet, being shortlisted for the Social Responsibility of the Year Award at the Global Gaming Awards. Following that, GIMO were also nominated for the Compliance Team of the Year award at the VIXIO Gambling Compliance Global Regulatory Awards 2021.
GIMO scooped up a deserved Silver Award in the Employee-Centric Company category at the Employee Experience Awards, making the final in two other categories, including Best Company to Work For and Employee Reward and Recognition.
The company continued that success by seeing one of their clients, NetBet, being shortlisted for the Social Responsibility of the Year Award at the Global Gaming Awards. Following that, GIMO were also nominated for the Compliance Team of the Year award at the VIXIO Gambling Compliance Global Regulatory Awards 2021.
2020
2020
2020
Employees : 171
Development of several Machine Learning technologies that led to an increase in clients player retention.
Development of several Machine Learning technologies that led to an increase in clients player retention.
2019
2019
2019
Employees : 169
Expanded clients’ presence within Mexico and Finland.
Expanded clients’ presence within Mexico and Finland.
2018
2018
2018
Employees : 169
NetBet responsive website upgraded again, with revamped front and back-end code.
GIMO’s London offices refurbished and refitted, allowing for greater social activities among colleagues, such as table football and video games. Also an increase in external activities such as go-karting and paintball.
NetBet responsive website upgraded again, with revamped front and back-end code.
GIMO’s London offices refurbished and refitted, allowing for greater social activities among colleagues, such as table football and video games. Also an increase in external activities such as go-karting and paintball.
2017
2017
2017
Employees : 170
Launched clients' presence in Spanish, Irish, and African markets.
Launched clients' presence in Spanish, Irish, and African markets.
2016
2016
2016
Employees : 143
GIMO celebrated its 10 year anniversary, marking a decade of growth, innovation, and technical advancements.
GIMO celebrated its 10 year anniversary, marking a decade of growth, innovation, and technical advancements.
2015
2015
2015
Employees : 144
Launch several mobile gaming platforms for international clients.
Launch several mobile gaming platforms for international clients.
2014
2014
2014
Employees : 116
Expanded operations into Asian and Middle-Eastern markets.
Expanded operations into Asian and Middle-Eastern markets.
2013
2013
2013
Employees : 97
Established a UK-based multilingual customer service team, operating in Dutch, English, French, German, Greek, Italian, and Spanish.
Established a UK-based multilingual customer service team, operating in Dutch, English, French, German, Greek, Italian, and Spanish.
2012
2012
2012
Employees : 92
Launched innovative slot game applications for social networks, including Facebook.
Launched innovative slot game applications for social networks, including Facebook.
2011
2011
2011
Employees : 79
Moved to larger UK office to fit 80 employees.
Moved to larger UK office to fit 80 employees.
2010
2010
2010
Employees : 65
Extend global reach with four additional International clients.
Extend global reach with four additional International clients.
2009
2009
2009
Employees : 55
Enhanced our presence in key European, South American, and Asian markets.
Enhanced our presence in key European, South American, and Asian markets.
2008
2008
2008
Employees : 38
Developed our first CMS to facilitate the creation and management of our clients’ website information.
Developed our first CMS to facilitate the creation and management of our clients’ website information.
2007
2007
2007
Employees : 21
Launched our first gaming affiliation website.
Launched our first gaming affiliation website.
2006
2006
2006
Employees : 6
GIMO was formed with six visionary marketing, design, and technical experts.
GIMO was formed with six visionary marketing, design, and technical experts.