About GIMO:
Global Interactive Marketing Online (GIMO) is a silver award winner for 2021 Employee Centric Company at the UK Employee Experience Awards (UKEXA) in London. The company was established in 2006, based in the Waterloo/Southwark area with circa 200 employees working for us in London, and an additional 450 employees working globally as part of the group.
GIMO specialises in all aspects of online marketing, website and online games creation in the iGaming, Sports Betting, Poker, and Casino industries. Gimo works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
We have a very multicultural team here at GIMO with employees specialising in all aspects of Marketing, Affiliation Marketing, Development, Web Design, Content, Analysis, Software Development and Customer Service.
About Netbet Brand:
Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products.
With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands.
NetBet provides users with a friendly environment, total security, and reliable navigation. Its features are recognised by flagship organisations specialising in regulating and controlling online gaming sites. To enrich player trust and protection NetBet has several gaming licences from across the world including MGA, UK, Mexico, Denmark, Greece, France, Romania, and Italy. This ensures that NetBet operates in line with the rules and regulations of each jurisdiction and that players receive the best possible service.
The Role:
Reporting to the CRM Manager you will be responsible for creating, managing and optimising the casino CRM strategy for the UK market. This is a great opportunity for someone to prioritize customer focus and proactively look for ways to improve the user experience. Aim to ensure that CRM strategies are in line with the company’s objectives, while working closely with relevant departments to ensure that all campaigns perform best.
Duties and Responsibilities:
- Create strategies for conversion, retention, and reactivation for our casino product as well as the execution of CRM campaigns.
- You are a long-term planner that stands out for the study of the different customer segments, life cycle and user experience, to optimize the user experience to achieve a longer life cycle and increase ROI.
- Improving the customer experience is key, this is possible by monitoring segmented and targeted CRM campaigns, measuring ROI, prioritizing resources, optimizing costs, and enabling continuous improvement in customer conversion, retention, and reactivation. This is only possible when we work together as a team, and you will be in touch with most departments, from development, design, customer support, BI, and more.
- Data will be your right hand, giving you visibility into KPIs with a focus on customer activity, retention, and value, allowing you to constantly evaluate and improve customer segmentation. It will also help when conducting market research to follow trends within the sports betting industry in which we find ourselves.
- We expect you to also ensure that the CRM systems used meet our objectives and present the necessary solutions, working on tasks and projects ad hoc, such as implementing new tools to optimize our campaigns.
- Monitor and test the user experience, to ensure that the product and campaigns are working in an optimum way and adapt to local demands. Finding errors, reporting them, and following up with the responsible areas is part of improving the user experience and reaching the objectives proposed by the company. Provide analysis of the competition, generating insights and sharing them with the other areas and within the team.
Person Specifications:
- Knowledgeable of the UK market trends
- Proven CRM experience in a similar role, ideally in both sports betting and gaming environment
- Experience using Optimove or similar platform
- Experience in running multichannel campaigns
- Highly customer-centric with a good understanding of CRM strategies and practices
- Knowledge and interest of online gaming products
- Applied understanding of lifecycle development and optimisation
- Data focused and ROI driven
- Ability to build strong working relationships
- A marketing/business degree level qualification or equivalent would be desirable
Our UK generous benefits package includes:
- Hybrid working [ 3 days in office/ 2 days remote]
- Work from abroad up to 4 weeks/ year.
- End of year discretionary Bonus
- Pension Scheme
- Private Health Insurance
- Pizza and drinks every Friday.
- Perkbox
- Employee Wellbeing
- Learning and Development Programmes
- Staff social engagement activities
More benefits are available and will be discussed once successful. These benefits are applicable to UK-based candidates.
“GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.”