London, 20/03/2024: Sports betting and online casino platform NetBet has announced the signing of Arsenal legend Ray Parlour as their new brand ambassador with the help of retained marketing agency GIMO.

The move comes following the launch of NetBet’s new sports betting app, which aims to enhance the customer experience. Having supported NetBet since their UK launch, GIMO has previously managed various partnerships and ambassadors for the brand across multiple sports including football, horse racing and fight sports.

GIMO identified and brokered the partnership with the three-time Premier League winner Ray Parlour to improve brand awareness and drive the acquisition of new customers, alongside additional activations to existing players.

Parlour racked up over 450 appearances for Arsenal, winning three Premier League titles, four FA Cups, and a League Cup in the Gunners’ most successful period as a club. The ‘Romford Pele’ has joined in time for an action-packed year of sport, with NetBet planning numerous promotions coinciding with 2024’s football, horse racing, golf, and much more. Most players will recognise Parlour as a prominent figure in the sporting world, but he will also feature across NetBet’s casino campaigns.

Speaking about the deal, NetBet UK brand ambassador Ray Parlour said: “I’m thrilled to be part of NetBet. We’ve got an unbelievable year of sport ahead and NetBet has some fantastic plans for me to get involved with.”

NetBet Managing Director, Marcel Prioteasa said: “We’re delighted to have Ray as part of our team. We know that our players know a thing or two about sport, and with Ray being one of the most loved characters in football, we’re excited for them to enjoy his exclusive content and expert opinion.”